Ooooooh a new social media app, no wait a new spreadsheet I can organize my budget, oh no wait a new date book, maybe I should upgrade to the newest software.
Does any of that sound familiar? Business owners are getting distracted too easily by the latest fad or the newest idea that just popped in their heading leading them in a million directions; never to complete anything. Many would say that it’s just ideas, but in reality it’s a distraction. What is this distraction called Shiny Object Syndrome! Shiny Object Syndrome (S.O.S) is an attraction to objects, ideas and theories that exhibit a glassy, polished, gleaming or otherwise shiny appearance. Over time, your attention to the object, idea or theory will fade as the shininess wears off.
This loss of focus is costing you dearly in lost productivity, hours, and dollars. New ideas capture your imagination and attention in such a way that you get distracted from the bigger picture and go off in tangents instead of remaining focused on the goal.
Anytime we hear of the next great gadget or a new analytic tool we can use, it’s off to the races with record breaking speed. The energy is there because it’s new and SHINY, but once the real work starts that energy fades and you are off to the next best thing.
It great to have ideas but to become so lost in them to the point that you have forgotten your purpose and your destiny is place your business in stagnant water. Believe it or not being an entrepreneur is a calling and it has purpose. You have a unique gift (your product and/or service) to give to the world in the way only you can give it.
I know it is very hard not to get excited about every new idea or techniques that comes across you inbox. However you are running a purpose driven business and you must stop and ask yourself:
- Is this right for my business or my purpose?
- Does this appeal to my high value market & are they willing to pay for it?
- What open projects do I have on my plate?
- Do I have the time, energy, and resources, to complete, implement and maintain this successfully?
- Do I have the ability to finish this new project, plus implement and maintain it?
- What will I have to give up to start something new?
Innovation is a beautiful thing and there is nothing with loving it. But make sure that you keep your eye on the larger picture and keep focused!
What has been a distraction to completing your goals?